Anglesea Abode

For this seaside hotel, I wanted to avoid any obvious oceanic themes in the branding while still being grounded in nature to complement the location and outdoorsy Aussie lifestyle.

The hotel is situated on Great Ocean Road in Victoria, Australia – a well known winding road that is famed for its roadtrip culture.

In keeping with the casual unfussy nature of Australians, the hotel needed to be created a quirky offset logo and a system of wavy graphic elements to incorporate throughout